We get asked a lot, "Why Maude?" Reason no. 1"maude" means strength in battle. Reason no. 2The name "maude" is actually a nod to the golden age of condoms – which was only a golden age in that the packaging was beautiful and the names were interesting. Otherwise, it was a tough time for condoms and anything considered "obscene" thanks to the Comstock Laws. Flying under the radar, these brands promoted safe sex subversively.Reason no. 3Maude was also a trailblazer for reproductive rights, civil rights and racial and gender equality ("and then there's Maude"). Reason no. 4Maude, to us, is modern (hence The Maudern). And by modern, we mean inclusive and simple.